Sydney Shower Screen Company Google Ads Case Study
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Google Ads / Lead Generation / Sydney Case Study

Increasing Google Ads Enquiries for a Sydney Shower Screen Company

By refining the targeting, campaign structure and conversion tracking, we helped this Sydney shower screen company generate more calls and enquiries from a smaller overall advertising spend.

+37%
Tracked Conversions
vs previous period
-33%
Cost Per Conversion
vs previous period
-$870
Less Ad Spend
Total spend reduced
+62%
Phone Calls
vs previous period
+119%
Conversion Rate
vs previous period
+43
Additional Conversions
vs previous period
Sydney Shower Screen Company

The Challenge

The company was already receiving traffic through Google Ads, but too much of the budget was being used to attract visitors who were not taking the next step. The goal was not simply to generate more clicks. The business needed more people calling, requesting quotes and making genuine enquiries about shower screens. We also needed to improve efficiency without increasing the overall advertising budget.

Our Solution

We reviewed the existing campaigns and focused the account more closely on searches that showed genuine buying intent. Our work included: • Refining the campaign and ad group structure • Focusing targeting around relevant shower screen services • Removing irrelevant searches through negative keywords • Improving the advertising messages and calls to action • Reviewing location and device performance • Improving call and enquiry tracking • Adjusting budgets towards the campaigns producing the strongest results • Continuously testing and refining campaign performance

Booking & Enquiry Actions

Compared with the previous equivalent period, tracked conversions increased from approximately 117 to 160—an improvement of 37%. At the same time, the cost per conversion fell from approximately $99.73 to $67.31, a reduction of 33%. The campaign achieved this while spending approximately $870 less overall. This meant the company received more measurable enquiries without having to increase its Google Ads budget. Phone calls increased by approximately 62% during the comparison period. The overall conversion rate also more than doubled, showing that the campaign was attracting fewer low-value visitors and converting a much larger percentage of its traffic into genuine actions.

Want More Calls and Enquiries From Google Ads?

Whether you are new to Google Ads or already spending money without seeing enough results, we can review your current position and explain where improvements may be possible. There is no obligation and no hard sell. For a limited time, new Google Ads clients will also receive a dedicated campaign landing page at no additional cost.