Generating More Google Ads Leads for a Geelong Concreting Company
We helped this Geelong concreting company generate more tracked enquiries from its Google Ads campaigns while keeping the additional advertising spend to a minimum.
The Challenge
Concreting is a competitive local market, and clicks from homeowners researching driveways, slabs and concrete finishes can be expensive. The company needed more genuine quote requests from people within its service area—not clicks from job seekers, DIY researchers or customers located too far away. The goal was to improve lead volume without allowing the advertising budget to grow at the same rate.
Our Solution
We refined the campaigns around the concrete services and locations most likely to generate genuine project enquiries. Our work included: • Tightening geographic targeting around the service area • Refining keywords around high-intent concreting searches • Adding negative keywords to remove irrelevant traffic • Improving the wording and relevance of the ads • Separating campaigns by service and search intent • Reviewing Search and Performance Max activity • Improving conversion and enquiry tracking • Redirecting budget towards the best-performing campaigns • Ongoing testing of ads, search terms and bidding
Booking & Enquiry Actions
Want More Calls and Enquiries From Google Ads?
Whether you are new to Google Ads or already spending money without seeing enough results, we can review your current position and explain where improvements may be possible. There is no obligation and no hard sell. For a limited time, new Google Ads clients will also receive a dedicated campaign landing page at no additional cost.