SEO / Website / Airtable Automation Case Study

Scaling Search Visibility & Content Operations for a Global Speaker Agency

This global speaker agency needed stronger SEO foundations, clearer page structure, and a more scalable way to manage speaker profiles and categories behind the scenes. We supported the site with ongoing optimisation, structural improvements, and Airtable-based automations designed to improve both visibility and day-to-day content management.

+81%

Organic Impressions

Last 3 months vs previous 3 months

604

Organic Clicks

Last 3 months total

+35%

Search Position Improvement

Last 3 months vs previous 3 months

The Challenge

This global speaker agency needed more than ongoing SEO. The site also needed clearer content structure, stronger speaker page optimisation, and a more scalable way to manage profiles and categories behind the scenes. The goal was to improve search visibility while making the website easier to maintain as it grew.

Our Solution

We supported this global speaker agency with a broader digital and operational strategy spanning SEO, site structure improvements, and Airtable-based integrations. This included refining speaker profile pages, improving titles, headings, and content structure, strengthening category architecture, and building workflows that made profile and category updates more efficient and consistent. The result was a stronger foundation for both search performance and ongoing site management.

Performance Snapshot

Over the last 3 months compared with the previous 3 months, Search Console data shows strong visibility growth. Organic impressions are up 81%, and average position improved by 35%, from 25.2 to 16.5. Organic clicks reached 604 over the last 3 months, showing that visibility increased significantly while click volume remained relatively steady.

Verified Performance Proof

Scalable Content Operations

Alongside front-end SEO improvements, we also strengthened how the site is managed behind the scenes. Airtable automations and integrations helped support more efficient handling of speaker profiles and category updates, making content operations more scalable as the platform grows. This case study reflects ongoing improvement work rather than a short-term campaign. Our role has been to keep strengthening search visibility, improving how speaker content is structured, and supporting the systems that make the site easier to maintain over time.

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